For quite some time major corporations have used koozies during various promotional giveaways. They are affordable and, by adding the companies name or logo to the product, they provide the company with additional advertising through word of mouth. Smaller companies also started giving away these highly customizable items as employee incentives and bonuses. In addition to being great corporate gifts koozies can also be used as a personal gift to help commemorate a special anniversary or event. Giving a koozie that has been decorated with a name, date, or phrase that has special meaning to a recipient will be seen as thoughtful and time consuming even though ordering a customized koozie is now quick and affordable.